Client Spotlight

Use Detailed Product Information on Website to Boost SEO and Sales

“Since we launched our ThomasNet-built online catalog, we were blown away by the amount of search engine optimization this type of program brought to life,” says Ralph Wilton, Marketing Manager of Aerzen USA, a worldwide manufacturer of positive displacement blowers, compressors and vacuum pumps. While ThomasNet cannot guarantee SEO results, it’s been proven that websites with detailed product information are more likely to be indexed by the search engines.

Aerzen USA’s website, with a searchable online catalog, went live in January 2008 and the company immediately saw results. View Wilton's video testimonial on the ThomasNet website now.

Expert's Corner

2 Key Ways to Increase Profitability using CAD Technology

In today's economic climate, industrial suppliers are searching more than ever for ways to increase profitability. How can CAD technology push them closer to their goals?

There are two key ways in which CAD technology delivers bottom-line results. First, it can help suppliers increase sales opportunities and conversions. Research has shown that 80% of CAD drawings which are downloaded and inserted into designs result in a purchase.

Providing engineers with the kind of detail that they need - such as 2D drawings and 3D solid CAD files - helps save them time in developing their projects and meeting their deadlines. Especially if the CAD technology allows them to custom render and insert CAD files directly into their designs. Read more...

Online Marketing Questions Answered - Specifically for Today's Economy

The importance of Internet marketing in today’s economy is becoming more and more apparent. And despite a down economy, online marketing continues to grow. Businesses in all industries increasingly turn to the Internet for effective online marketing strategies – strategies which increase efficiency and productivity, and which grow and retain revenue.

An article in the March 2009 issue of Harvard Business Review (“Value for Money Strategies”) reports, “Smart companies perceive not just threats in a recession, but also opportunities. Their goal is to grow so they can emerge stronger from the downturn.”

BtoB Magazine’s “2009 Plans & Priorities Survey” discovered that B2B online marketing spending will be increasing in 2009. According to the survey, 66.5% of B2B marketers plan on spending more online, and 66.3% plan on spending more on website development.

If you take advantage of online marketing opportunities and focus on programs offering more ROI (return on investment), your company will grow this year and “emerge stronger from the downturn,” as the article in Harvard Business Review states.

Strategically partner with online marketing experts, like ThomasNet, to get the most out of the online sales channel, and continue to educate yourself about the current economy and online marketing by reading newsletters like this one, The Industrial Marketer.

In this month’s issue of our newsletter, we share some of the frequently asked questions (FAQ) we hear from our customers, and provide you with guidance and answers to help you continue to grow your business in the current economy – and to prepare for a brighter future. (And, if you don’t see the answer to your specific question here...

first  2  words

Website users typically see the first two words for most list items on a web page, according to Jakob Nielsen, website usability guru. Nielsen says, “They'll see a little more if the lead words are short, and only the first word if they're long… Our newest usability study reviews how well users understand the first 11 characters of a website's links and headlines." Learn more...

News

How to Choose the Right CRM for Your Business

What is 'Media Convergence'... and Why Should We Care?

How to Participate in Your Customers' Online Conversations

Online Marketing to Increase 10% in 2009