CAD Drawings Close Sales for Oriental Motor USA Corp.
Kimberly Freisheim,
sales promotion manager for Oriental Motor
USA Corp. in Torrance, California, says,
"Offering CAD drawings online really draws
traffic to our site that we might not otherwise be seeing, and it helps close
sales."
Read more...
The
Internet is Better for Branding
By Paul Gerbino, Publisher, ThomasNet
Industrial Newsroom
There was a period of time when we were all
seduced by the promise of lead generation on the Internet. "Clicks"
became the great metric of the ROI [return on investment] of
online advertising.
The tide is turning. Research indicates
that the Internet is better for branding than it is for lead generation.
(This trend may be one of the reasons Google recently paid $1.6 billion for the
purchase of an online display advertising service – DoubleClick.)
As you know, branding is generated in many ways,
from online and offline display advertising to press releases, as well as other
public relations and promotional efforts, branding is an integrated effort that
involves a complete marketing communications effort.
A harsh reality of branding is that our
companies do not own their brands.
Read more...
Finished Planning Yet?
Tell us all about your company's
MARKETING PLANNING efforts. Or discover what
other industrial marketers are doing...
Visit the ThomasNet Marketing Forum now!
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Our 'Best of 2007'...
As another year comes to a close, it's the perfect
time to look back and review some of the ideas we presented in
The Industrial Marketer
over the past 12 months.
Keep in mind that, at any time, you can see all of
the past issues of our newsletter in the
archives
, but we picked a few issues and ideas to highlight here in
"Our 'Best of 2007'"
year-end review. By keeping this information at the top of
our minds, we can confidently move forward with our marketing plans in 2008.
In January, we learned about
"Three Must-Dos for Building an Online B2B Community"
and how this can help us do much more than simply provide leads.
Online communities should not be seen as solely
lead generators. They can help drive new business, but their primary function
is to build a 'neighborhood' where customers or prospects can communicate and
help each other. Online communities may draw interest to your website, promote
your brand organically and help identify market needs issues.
(Looking forward, the February 2008 issue of
this newsletter will include more information about today's social media and
creating online communities. Make sure you're on our email subscriber list…
sign up now.)
Throughout the past year we learned many tips
for creating a better website for our industrial businesses...
Every issue of The Industrial Marketer
is written to reinforce the idea that you need to offer your customers the
information they want and need on your websites, but in March,
"What engineers want - and How You Can Deliver It"
really hammered home this message. Dr. Cheng Wu,
president of eFunda.com,
an online destination site for the engineering community, said that engineers
want to save time and find the following information online:
- detailed product information on
your website, including pricing
- a pre-formatted listing about
your company on industrial search sites
- easy-to-find and easy-to-use CAD
drawings and 3D part files on your site.
Read more...
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8
It's estimated that up to
50% of visitors to landing pages will bail
in the first 8 SECONDS, according to a
Silverpop Systems study.
So make sure your landing page content is relevant and grabs attention quickly
- in order to improve conversion rates. If you have any questions regarding
landing pages, email us.
Top Marketing Trends for 2008
BtoBonline.com
reports that a return to marketing basics, search engine
optimization (SEO) and "green" marketing are expected
to be top marketing trends in the new year.
Read more...
Online
Social Media: A 'Resurgence of Ancient Communication'?
An article in The
New York Times claims the popularity of today's online social
networks "stems from their appeal to deep-seated, prehistoric patterns of human
communication."
Read more...
Create Brand Buzz In Force -- An 'Army'
Have a "brand army" -- employees who understand
what the brand means and how to communicate it -- at your company rather than
"brand police." Read more...
Innovation Tips from Google
Inc.com's article,
"Stealing a Page from Google's Playbook," offers insider information about
business innovation. Read more...
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