Client Spotlight
Record-High
Profits Attributed to Online Catalog Solution from ThomasNet
Carmen
DeLeo, General Manager
of CDM Electronics, says, “It's
going to be another record year for CDM [from $12 million to $15 million in
revenue], and I credit ThomasNet with much of that growth." DeLeo
also says that having an online catalog solution has helped the cable assembly
company go from a small, regional distributor
to a worldwide player.
Watch a video testimonial
for more details.
Read more...
Expert's Corner
Riding
Out the Storm -
3 Reasons to Stay the Course
Janet Tarzia, Executive Director of
Marketing for ThomasNet
"The National Bureau of Economic Research [NBER] said [...] that the U.S.
has been in a recession since December 2007 [...] Some suggested that
the best case scenario for the economy is that it would reach bottom in the
second quarter of 2009."
Chris Isidore, Senior
Writer
CNNMoney.com - 12.01.08
The news is all around us. We are experiencing economic
turbulence more severe than ever and seemingly it will be for a longer period of
time. After all, the onset of the storm began in December 2007,
according to the NBER. Since 1953, we have had 9 recession periods.
The average duration was 10 months and the longest duration was 16 months
(1981-1982).1
What does this mean to industrial marketers? First,
remember that we have weathered these storms
Read more...
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6 Key Strategies to Accelerate Your 2009 Online Marketing Performance
BtoB Magazine recently published the results of
their 2009 Marketing Priorities and Plans Survey
conducted in November. The survey found that "31.1% of b-to-b
marketers plan to boost their marketing budgets next year, while 43.5% plan to
keep budgets flat."
With more and more B2B buyers and engineers sourcing products online,
it will be extremely important for marketers to gain visibility among new
and existing customers.
Throughout the year, The Industrial Marketer has
provided a variety of how-to-articles and information to help you market your
company and its products and services to industrial buyers and engineers.
The real challenge for industrial marketers lies in determining which
online marketing initiatives and investments will deliver measurable results
to their companies’ bottom lines. Here are some powerful, key strategies
we presented this year which can help you to drive online marketing
performance in 2009:
We hope you continue to turn to
The Industrial Marketer
and ThomasNet
each month in 2009 for guidance and information to help you get new ideas to
grow your business.
All of us here at The Industrial Marketer wish you
happy holidays and a successful new year! See you in January 2009… |
iPod
Win an Ipod Touch Multimedia Player!
Participate in
the 5th Annual E-Business Trends in
Industrial Marketing Survey and be entered to win an Ipod Touch multimedia
player!
SVM E-Business Solutions conducts this survey
annually to help manufacturers, wholesalers and distributors acquire an
in-depth understanding of key industrial online marketing trends and successful
strategies.
Take the survey
News
The Key to Online Content Strategy
In his blog, Joe Pulizzi
of Junta42.com reviews content strategies
presented by Sarah Rottman Epps from Forrester
at a recent Custom Publishing Council meeting and comes to the conclusion that
“the key to any online content strategy working is…”
Read more...
Must-Have
Website Features for 2009
The New York Enterprise Report
says, “If your company’s website isn’t cutting-edge – or at
least up-to-date – you are telling prospective clients that your company is
yesterday’s news.” Read more...
Don't
Skimp on Ad Budgets
Forbes.com says,
"Cutting advertising expenses can yield short-term gains--and long-term trouble."
Read more...
How to
Write a Good Blog Entry
National Council of Teachers of English (NCTE)
Blogger Traci Gardner offers “ten tips that make a
blog entry grab readers…”
Read more...
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