Client Spotlight
Get
New Customers – Despite the Economy
Mike O’Connor, President of Innovative
Components, says, “Approximately two years ago, we identified
an upcoming challenge. We saw the downturn coming in the economy particularly
affecting our biggest customers. We knew that we must have new business growth
if we were going to be successful, and ThomasNet was one of the most important
tools we had at our disposal to make sure that we met our new business
goals.”
View
Innovative Components video testimonial.
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Expert's Corner
2 Significant
Metrics to Determine ROI
Lisa Keltos, Marketing Manager for
ThomasNet, explains why Revenue Per Visitor and Cost Per Sale can help you
discover true marketing ROI.
One of the most frequent questions industrial marketers ask is how to
determine the true ROI for their online marketing spend.
Many marketers track Cost Per Visitor (CPV) to help them benchmark
the performance of their marketing programs in driving visitors to their websites.
This metric is fairly simple - you take the total cost of a marketing program
and divide it by the number of visitors/referrals that same program produced
for your company.
The problem with CPV is that it only provides
Read more...
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Is
Your Website Prepared for the Future?
More than half of the year is behind us. While we’re not sure what the
future holds, it does look brighter for the economy. “Nearly half
of all marketers with an opinion about the economy see a light at the
end of the tunnel,” reports the MarketingSherpa 2009-10 B2B Marketing
Benchmark Report. The report also states that 65% of these marketers
believe the importance of their companies’ websites will increase
as the year progresses.
Websites are gaining in credibility and are quickly becoming the “chief
influencer” in vendor selection. In fact, 50% of industrial buyers
have selected one supplier over another primarily based on the capabilities of
that supplier’s website, according to the 2008 ThomasNet
Buyer-Seller Disconnect Study by Outsell, Inc.
Is your company’s website prepared for the future? Is it functioning as
an online sales channel and contributing to your business goals as much
as possible? If you are not continually measuring and tracking its
performance, you cannot effectively manage your website and foster its
success in helping you improve your company’s bottom line.
How can you do this?
Create a Key Performance Indicators
(KPIs) Dashboard
Create
a key performance indicators (KPI) dashboard for your website that you
share with key stakeholders on a regular basis.
Read more...
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News
Get
It Or Die: Online Is Your Core Business
Gordon Hotchkiss, President of Enquiro,
explains that B2B buyers are moving online at Internet speed, and that companies
that 'get this' are rapidly moving to digital as their primary way of doing
business.
Read more...
Unsubscribes
and Content Relevance in B2B Marketing
On his Digital Body Language blog,
Steven Woods cites MarketingSherpa research and says, “Relevance
is key. 58% of those who stop reading, disengage, or unsubscribe [from e-mails]
quote a lack of relevance as a key factor.”
Read more...
11 Striking
Findings from Eye Tracking Study
New research from Eyetrack III reveals
what people 'see' when visiting news websites.
Read more...
$50,000+
Over 68% of industrial buyers
who come to ThomasNet.com make/influence purchases for
$50,000+
each year.
And, 32.5% of industrial buyers
who come to ThomasNet make/influence for more than
$250,000
in annual purchases.
Click here
to learn more...
Source: ThomasNet Industrial Purchasing Barometer, June 2009
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