Industrial marketers today understand that having a website is simply not enough. It is equally important to ensure that their website is found by industrial buyers. Vertical search marketing – as discussed in April's issue of The Industrial MarketerTM – is the best way for industrial sellers to reach industrial buyers.
Another component of an effective online strategy for industrial marketers is SEO - Search Engine Optimization. SEO is the art of getting search engines to notice your website and then present it in their search results.
Keep in mind, SEO is not the same as Pay-Per-Click advertising; you don't buy SEO from the search engines. Rather, it's the way you build the content and structure of your site so that search engine "spiders" or "bots" find, crawl, index, and rank your web pages. There are four key steps in our SEO Roadmap:
