Riten Industries
Riten Industries is a large manufacturer of live and dead centers and face
driviers. Riten's Executive Vice President Travis Horton explains
that ThomasNet's Catalog
and CAD Solutions helped make their website "the go-to
website for our type of products."
"Our export business went from 2-3% to 10%....we are 3 times
the size we were 5 years ago..."
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Question
As an owner of a small company, I worry about how I can make my company
stand out from the crowd and grow my business. I've read that one important
factor to consider is my company's brand image. I'm not sure what that
really means and how important it is to growing my business.
AnswerA brand is a name, logo, slogan, and/or design scheme intended to identify the goods and services of one seller and to differentiate them from those of other sellers.
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2 Key Ways Your Website Can Help Drive Revenue
Do you know if your website helped drive revenue for your business
year-to-date? Whether the answer is "a lot," "not very much,"
or you're not sure, most likely your goal is to make sure that it does
drive revenue and that you see revenues increase for the remainder of the year.
There are 2 key tactics you can employ today to drive
more sales from your website - both online and offline:
Build quality into your website Improve your site's search engine optimization (SEO) capabilities
Build Quality into Your Website
Website quality can mean different things to different marketers and
business owners. Some marketers perceive website quality in
terms of aesthetic characteristics, such as rich media. Others base
it on pure text information. In fact, the true definition for
website quality should be based on whatever has a direct and positive effect
on the company's bottom-line.
Why the Internet is Critical to Industrial
Suppliers
Gord Hotchkiss, CEO and President of Enquiro,
recently shared with ThomasNet some of the findings of Enquiro's
Business to
Business Survey 2007. The key purpose of the research was to determine
what role the Internet plays in B2B buying decisions.
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78%
Percentage of industrial marketers who want to provide more or better product information on their company's website.
Source: SVM 2007 E-Business Trends in Manufacturing Report
Don't Censor Online Feedback
Use negative feedback to build customer loyalty. MarketingProfs.com
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Some Customers are More Equal than OthersGain insight into customer lifetime metrics. Christopher Hosford, BtoBOnline.com
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Pinpoint Targeting: Vertical Search Engines (VSEs)Why Vertical Search Engines work better for B2B firms. Website Magazine
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How B2B Buyers SearchMore commentary on the Enquiro study. Kevin Newcomb, SearchEngineWatch.com
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The Civilized Workplace: No Jerks AllowedAn obnoxious coworker, a malicious manager, a bullying boss — there’s no getting around it: today’s workplace is beset with jerks. By David R. Butcher, 6/19/07
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