Our customers tell us that engineers are a highly sought-after audience in
terms of increasing sales. This month, we invited Dr. Cheng Wu, President
of eFunda.com, to share with our
readers what's important to engineers when they are sourcing industrial
products.
Here's what Dr. Wu says is important for industrial marketers to do,
in order to win the business
of engineers:
Click here to read the complete interview.
eFunda.com is an online destination site for the engineering
community designed to meet the daily needs of working professionals. Dr.
Cheng Wu is President and CEO of eFunda.
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