Email marketing integration – a type of multi-channel marketing - is an important strategy for industrial marketers to consider. Simply defined, it's taking email marketing messages and integrating them with other online and offline marketing efforts, so they all become one voice, one story to the client or prospect.
Why take the time to integrate your email marketing efforts? Because there are three powerful payoffs:
- Improved response rates
- Overall cost savings
- Enhanced customer experience
Shar VanBoskirk, senior analyst at Forrester Research, recently stated, "This is the year of email integration with other channels, and the companies that can do that successfully will differentiate [themselves] from the competition."
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