A World of Opportunity…
Paula DeNicola, vice
president for Lynch Metals,
says, "ThomasGlobal has opened up avenues overseas that we never
had access to, or were unaware of before. The revenue generated from this new
business has more than paid for the cost of advertising for one year, five
times over.”
Read more...
Got Global Marketing Questions?
Doug Lee, Associate Publisher
for ThomasGlobal.com, answers some of your questions regarding international
marketing.
Q. When it
comes to translations, I hear people talk about different websites that will
translate material for you. Are these sites good?
You need to be careful. Many sites will use machine translations, not live
translators. Machine translations can be helpful in a pinch to give you an
idea of what a foreign text means, but they are not suitable for full website
translations. Any native would have a hard time reading a body of text
resulting from machine translations. Live translators familiar with your
industry would be the best choice, but most sites won’t offer access to
that service.
Q. What are some of the biggest
challenges for suppliers doing business in Europe?
With the dollar being so low against the Euro, there are lots of
opportunities...
Read more...
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Smart [and Easy] Ideas for Industrial Companies to Expand Internationally
Competition for customers is greater than ever in the industrial marketplace.
Industrial companies have to work hard to stand out in front of competitors.
Now is the perfect time to "go global," to open new doors for expansion
opportunities and to extend your online marketing efforts around
the
world.
At first, this may seem like a big undertaking, but competing in the global
economy is easier today than it's ever been before. Technology -- websites,
teleconferencing, social media and more -- allows us to communicate with
potential customers in countries around the world. So, when technology is
combined with smart international marketing strategies, businesses are bound
for success.
Here are three ideas that can help your company expand its business
globally today:
- Identify new markets in foreign countries.
- Present your products and services for international markets/audiences.
- Take advantage of funding opportunities
and assistance for manufacturers affected by import competition.
Moving ahead with each of these ideas can be a simple process. Here's some
guidance to help you get started:
Identify new markets in foreign
countries
Basic background research will help you learn about opportunities to sell
your products and services in foreign countries. Consult information resource
sites, such as the
CIA World Factbook
or the International Business Center at Michigan State University's
GlobalEDGE
website to discover new opportunities around the world. Identify who's buying
the types of products your company sells and pinpoint where they are located.
In your research efforts, don't forget to learn more about each foreign
country's customs and culture -- there may be some significant...
Read more...
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$1.14
TRILLION
In the global business marketplace, the U.S. ranks
fourth in exports with an estimated $1.14 trillion.
Source:
Central
Intelligence Agency 2008 World Factbook.
How
to Build an Effective Global Team
An article in last month's issue of
Inc. Magazine tells us why "there is no one-size-fits-all
solution for building an effective global team."
Read more...
10
Low-Cost Business Marketing Tips
MarketingVOX provides
easy-to-implement marketing tips from Joanna Krotz, co-author of the
Microsoft Small Business Kit.
Read more...
Five
Blogs That Can Help Your Sales
The New York Enterprise
Report says, "Catching the blog buzz can help your business."
Read more...
Get
Media Attention for Your Business
In Entrepreneur Magazine,
John Jantsch, an award-winning blogger and author of Duct Tape
Marketing: The World's Most Practical Small Business Marketing Guide,
tells us "how to get journalists to know, like and trust you…"
Read more...
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