Client Spotlight
Get One New Customer Every Day
“Every day, we get at least one new customer coming from our online
catalog,” says Kathy Kirby,
Sales Manager for Moore Industrial
Hardware. “In 2008, as a result of our online catalog,
we got more than 300 new customers. We’re off to a great start in 2009
already, with over 50 new customers in January alone.” Moore Industrial
Hardware’s website and online catalog were built by ThomasNet.
Read more...
Expert's Corner
How to
Identify Sales Opportunities through Database Marketing
Insights from Adam Jablow, Manager, Sales and Marketing Strategy for
ThomasNet.
What is database marketing?
Database marketing is constantly evolving and encompasses the entire
client relationship lifecycle. It covers a wide range of marketing
and technical disciplines, capturing data and gathering intelligence to
offer industrial marketers the ability to efficiently communicate with
clients and prospects.
Segmenting your database of clients or building lists of prospects to
be used in an online marketing campaign are two different activities,
but both are considered database marketing tasks.
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3 Reasons Why You Should Blog
Anywhere you go online today, you are bound to run into a blog.
They have fast become a popular way for many people and companies
to converse, exchange ideas and give feedback online.
“At the
most basic level, a blog is a regularly updated online column that
offers readers a chance and area to comment. The nature of these
regular updates varies wildly, spanning from diary entries, personal
rants and shameless self-promotion to hard-edged political and business
news,” explains Jarad Krywicki,
Manager of Community and Content for
ThomasNet, in his article
Blog
Basics.
Krywicki adds, “Blogs give you a great way to interact with your
clients and potential clients. You can keep them abreast of upcoming
products, alert them to service changes, or simply give them a better
look into your thriving business.”
When asked how
businesses have changed the way they use blogs over the past 12 months,
Krywicki says, “Blogging is still an evolving process, and one that the
public increasingly engages with. If I had to point to one important
change in the marketplace, I would probably say
Twitter,
since it allows businesses and individuals to post bite-sized pieces of
information rather than full-blown blog entries.“
There are many shapes and faces to blogs. Here are a few examples of
blogs from different manufacturing and marketing organizations:
Why are businesses including blogs as part of their online marketing strategy?
Here are 3 important reasons...
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81%
81% of industrial marketers will be enhancing their websites in 2009.
according to SVM e-Business Solutions' 2009 Business Trends in
Industrial Marketing Report.
Learn more.
News
B2B Companies Get Scrappy
According to eMarketer,
"US business-to-business (B2B) companies are ratcheting up marketing spending
in the downturn."
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Six
Rules for Leveraging Technology In Your Business
Smallbiztechnology.com
says, “Spend money on your technology as an investment, not as a cost”
and offers five more rules for leveraging technology to “really help you
boost your business.”
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Forbes
Recommends Web 2.0 for CEOs
Forbes.com reports,
“Web tools like blogs can help corporate leaders enhance their
credibility by communicating directly and having authentic conversations
with key stakeholders.”
Read more...
International
SEO Advice
SearchEngineWatch.com
says, “Search engine optimization for multi-national companies’
websites comes with its own set of challenges and pitfalls.” Learn how
to “create an optimal web presence that can do well in international
search engines.”
Read more...
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