The Demand for Internet Privacy
Privacy on the Internet is a hot topic. Study after study confirms that people want privacy on the Internet and don't want to be contacted unless they specifically ask to be. With anti-Spam legislation in place and the greater attention being paid to this topic, ThomasNet was interested in finding out how industrial buyers weigh in on this issue. ThomasNet's Industrial Purchasing Barometer Survey, conducted in July 2005, garnered results that could prove valuable to you in deciding how you spend your marketing dollars and manage your Internet marketing.
Survey Results
The results of ThomasNet's survey reflect that being associated with sites that do not respect potential customers' privacy puts a supplier's reputation and sales at risk.
Industrial buyers said repeatedly that they do not want to be contacted by suppliers based on a search they performed on a "registration required" website. Buyers are not only turned off by being contacted but are turning away from suppliers who contact them in this way. Are you pushing away potential customers by contacting them against their wishes?
Click here for the full story.
| 
