Quality Bolt Plans to Double Annual Sales Volume with ThomasNet
Phil Meister, Data Systems
Manager for Quality Bolt & Screw
in Brecksville, Ohio, says, "Over the next 5 years, we're looking forward to
the ability to broaden our industry presence around the world, and to compete
in the world economy. We should be able to double our annual sales volume…"
Read more...
The Ultimate Small Business Marketing Plan
By Joe Pulizzi, Junta42.com
Just because you are a small business doesn't mean you have to market like
one. Today's technology allows businesses
of all sizes to market directly to customers through custom publishing initiatives
without costing an arm and a leg.
Here is a very simple, yet strategic plan to get and keep more customers
through the use of valuable, relevant content. This will form the basis for
your custom publishing/content marketing media plan.
1. Simple
Market Research
You've come this far because you understand your customer and prospect
base. By conducting some simple, online market research, you can not only create
a competitive advantage, but use the data to construct and develop relevant
messaging to your customers.
• Questions - create mostly "multiple-choice" questions
that deal directly with the challenges you think your customers are facing
in the industry.
Read more...
|
Make Your Website the Foundation for 2008 Marketing Planning
Good industrial online marketing -- or any type of marketing -- requires
good planning with a strong foundation. Are you the "always-plan-ahead" type?
Or do you prefer to "wing it" on a whim with last-minute notice? Or maybe you're
just a "take it one day at a time" type of planner/non-planner? Whatever your
planning style may be, it's important that you recognize why and how you should
be planning your online marketing efforts for 2008 now!
Here are some ideas to get you started, with a particular focus
on how critical your website is to your marketing planning and why it should be
considered the foundation for all of your planning efforts:
First
Impressions Count -- Check Your Website
Take a good look at your website and evaluate its overall effectiveness.
In The New Rules of Marketing and PR, author David
Meerman Scott writes, "The web is different. Instead of one-way interruption,
web marketing is about delivering useful content at just the precise moment
that a buyer needs it." Ask yourself a few questions:
∙
Are you considering your website as the foundation for all your marketing planning?
In their April 2007 study of B2B buyers, Enquiro found that "a vendor's
website is the #1 influencing factor in a buying decision." Does your current
website influence potential customers to buy from you?
∙
Are you delivering the type of content your buyers want and need?
Read more...
Are you experiencing "BUYER-SELLER DISCONNECT"?
Learn more by listening
to an informative podcast which explains
why ThomasNet is uniquely qualified to help
industrial suppliers
deliver
all the information industrial buyers expect to find on their websites.
Click here now.
|
When?
When does your company do its
MARKETING PLANNING? Tell us,
and maybe you'll be this month's lucky winner!
Respond to our poll now...
When, Why and How to Fire that Customer
Maybe it's time to make your customer base leaner? A recent article from Business Week
tells us how and why we should say goodbye to "time wasters" and "crazy-makers."
Read more...
Top 10 Marketing Blogs…
Readers of
WhitePaperSource Newsletter have
nominated these marketing blogs as their favorites. Is your favorite on the list?
Read more...
Is Your SEO Strategy Global?
SEO presents unique challenges to global
organizations. SearchEngineWatch.com
tells us how to think strategically in the global economy.
Read more...
Make
Things Better with Innovative Thinking
Grow sales, make your marketing hit its
target every time, nurture your employees and use technology in smarter ways.
Get inspired by the innovative thinking currently featured in
New York Enterprise Report.
Read more...
|
