Online Marketing Investment Pays Off
James Davis, President
of Industrial
Specialties Manufacturing, says,
"Our investment in online marketing has more than paid for itself.
We just received an order for well over $100,000 from a
customer in Canada that we would have never interacted with unless we had a
very effective online marketing presence...Cumulatively, we have well
over a couple of hundred thousand dollars of new business that I can
directly attribute to our online marketing."
Based in Denver, Colorado, Industrial Specialties Manufacturing is a manufacturer
and distributor of miniature pneumatic, vacuum and fluid circuitry components.
Davis says Industrial Specialties Manufacturing is "recession-resistant" with the
help of their ThomasNet-built online sales channel.
He adds, "We launched our online catalog in March 2008 and, since
that time, our business is up 15% -- despite the fact that we're facing
unparalleled business challenges in today's economy."
"Over the past year, through our online catalog we have
received over 880 inquiries. Of those 880 inquiries, we have converted 120 to
orders. That results in a 14% conversion rate," says
Davis.
To view Industrial Specialties Manufacturing's video testimonial,
click here.
If you would like to learn more of how ThomasNet can help your online marketing
pay off, contact us online today
or call 1.866.849.9138.
