Online Catalog Turns Website Visitors into Customers
Ed Friedhoff, president of Flex Products
in Carlstadt, New Jersey, says, "Roughly 50% of our business comes through our
website and online catalog from ThomasNet."
With ThomasNet, Flex Products developed an online catalog
which Friedhoff says "gave the customer more information about our products"
than they were able to get from the company's print catalogs or previous website.
Friedhoff credits his company's new website for bringing in half of the company's
business. "The work that we've done with our online catalog through ThomasNet
has been very successful for us. It's our sales department, 24 hours a day,
seven days a week," he says.
For five decades, Flex Products has been designing, developing
and manufacturing innovative plastic packaging and closures for a broad spectrum
of industries, including the cosmetics, craft, hardware, sports and hobby, toys,
foods and medical industries. More information about Flex Products can be found
on the company's website:
www.flex-products.com.
For additional information about Flex Products' success with its online catalog
and website, view Ed Friedhoff's complete
video testimonial
on ThomasNet's site.
