10 New Business Resolutions For The New Year
by Dr. Rachna D. Jain, Sales and Marketing Psychologist
As we begin the new year, it's a good time to set some resolutions for your
business. Based on my work with many solo entrepreneurs and small business
owners, here are the top 10 business resolutions you should consider for your
own business success in the new year.
1) Resolve to create a profile of your ideal customer and stick to
it. Figure out who you can best serve and use this understanding as
a guide for determining who to work with and who to refer to elsewhere. Anytime
you feel tempted to take a “not quite right” client, refer to your
profile and focus on marketing to these people.
2) Commit to working with only your ideal customers for this year
and those after- you'll feel happier and your business will be more joyful.
Ideal customers save you time, effort, and money, while being joyful and good
to work with.
3) Promise yourself to make business decisions guided by your heart,
head and finances. Too much of any one is not good but a little of all
three can be very helpful when considering new opportunities or approaches.
Be sure your business is being given enough of all three to flourish.
4) Agree to let yourself be known. Get more comfortable with
promoting yourself and your business and let people know who you are and what
you do. Make the shift into a “serving” mindset, where you consider
yourself to be serving those you can most help.
5) Tend to your current best customers and ask for referrals to more
customers just like them. This is the fastest and easiest way to grow
your business. Create a referral program and incentivize your clients to make
referrals.
6) Freshen up your marketing avenues. Try a new marketing
approach, especially if it makes you stretch. Keep yourself on the growing edge
and keep refining your marketing. In 2008, focus your efforts on the Internet
and building communities.
7) Learn something new. Seeking out new knowledge and new
methods can keep you feeling interested and enthusiastic even with the occasional
ups and downs of business. Set aside time each week to learn something that
will help your business (and you) grow.
8) Master a positive mindset. Keep your mind free of self
doubt, worry, or fear. You can achieve what you desire or else you wouldn't
want it in the first place. Use a support team to help get you over any rough
spots.
9) Ask for help. Allow others to mentor, guide, support
and coach you to reach your goals. The journey is better when it's shared.
10) Savor your accomplishments. What's the point of
continually achieving business milestones if you never savor the feeling of
accomplishment? The more you enjoy your business success, the more success
you will have to enjoy.
Try these 10 resolutions in your business to make 2008 your best
business year ever.
-------------------------------------
Dr. Rachna D. Jain is a sales and marketing psychologist
who works with small business owners on their "inner game" of business. This
includes clearing internal blocks and obstacles to business success. Learn more
at
www.salesandmarketingcoach.com.
