Developing on the premise that machine shops can better connect with customers by showcasing themselves with robust websites, Joe Nieckarz in this week’s Industrial Marketing Grind blog explores “How Jobs Shops Can Increase Exposure with a Strong Online Presence.” (Industrial Marketing Grind is a publication of Thomas Web Solutions, a sister business unit under ThomasNet, publisher of IMT Machining Journal.)
Nieckarz provides several pieces of advice for job shops looking to make a splash on the web. One of the strongest pieces of information comes from ThomasNet’s Industrial Purchasing Barometer, which revealed that 87 percent of industrial buyers search on general search engines such as Google.
A strong method of getting your website front and center in search engine results is producing informative content. “Maintaining your web pages by continually refreshing or adding content is important,” Nieckarz notes. “The more relevant, fresh content you have on your website, the better the chances of generating search engine exposure.”
But actively producing content is not the only step. Your website needs to optimize its content so search engines take note of it as helpful and relevant to users’ searches.
“The purpose of your content should be to inform; answer the questions buyers typically ask about your services,” says Nieckarz.
For more information about building your online presence, please see the whole article here.