Hannover Fairs USA will move its headquarters to Chicago to be closer to the large Midwest industrial and manufacturing base for its trade show sales efforts.
Hannover Fairs USA, the North American wing of German trade fair organization Deutsche Messe, announced the move in a joint release with Chicago Mayor Rahm Emanuel, who has initiated a policy of attracting more conventions to the city.
“Hannover Fairs’ decision to locate its North American headquarters in Chicago is testament to the progress we are making in expanding [tourism and convention], and I welcome them to Chicago,” said Emanuel. “I am completely committed to the growth of this critical industry, and attracting as many conventions and visitors as possible. This industry employs tens of thousands of people and contributes hundreds of millions of dollars to our economy, and I am pleased to see its continued growth.”
The mayor’s policy of expanding Chicago’s tourism and convention market is part of the city’s Plan for Economic Growth and Jobs released by the mayor’s office in tandem with World Business Chicago. Chicago is already home to IMTS, ProMat, Automate, and many other industry shows. Additionally, Deutsche Messe recently announced a partnership to collocate its Motion, Drive, and Automation North America show with IMTS in Chicago in 2014.
However, the city lost the lucrative triennial NPE plastics industry show to Orlando in 2012 after a 40-year run.
Hannover Fairs USA focuses on North American business outreach and exhibitor sales for Deutche Messe’s trade shows. President and CEO Larry Turner said the move will put the company closer to its business partners and customers.
“Many of our North American industrial event exhibitors and attendees are located in the upper Midwest, so relocating to Chicago was a logical step to better serve our constituents,” said Turner. “Chicago also provides an extremely supportive business community that embraces mid-market businesses and the development of long-term business relationships.”