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Thursday, July 24, 2014

Universal Robots Establishes North America Distribution Network

UR Distribution

The Universal Robots distribution network. Credit: Universal Robots

Last year at IMTS, Denmark-based Universal Robots introduced its low-cost UR-5 and UR-10 robot arms to North America. Now, the company has established a network of 16 distribution partners across the continent to improve customer connections and expand product reach.

“We’ve received tremendous interest from many distributors wanting to add Universal Robots to their line card,” Ed Mullen, national sales manager, Universal Robots, said in a statement. “Our final list reflects the best out there.”

The UR-5 and UR-10 robot arms are designed to be easily programmable. Users train the robot by guiding it through motions, which are recorded with the help of a tablet control. The UR series is designed to safely interact with personnel while providing affordable, robust automation operation.

The newly-established distributor network encompasses regional locations across both the United States and Canada. A list of distributors by regional coverage follows.

Northern California, the Pacific Northwest, Gulf states: Olympus Controls

Olympus CEO & founder Scott Hendrickson: “In typical robot solutions, you multiply the robot cost by three or more to get the end price due to safety guarding and expensive programming. None of this is necessary with Universal Robots.”

Southwest: Sparkem Technology

Southwest: In-Position Technologies

In-Position Sales Engineering Manager Bryan Kelly: “This is the solution for industries that don’t need a big robot with heavy guarding. Lab automation and CNC machine tending are two applications in which we’re seeing a big response.”

Midwest: Richard Greene Co.

Richard Greene owner Richard Greene: “The responses we’re getting are amazing. We’ve shown it to customers within assembly and packaging and they’ve all been very impressed. We’re all trying to find the next big winner in industrial automation, and we believe to have found that in Universal Robots.”

Northern Midwest: Braas Co.

Michigan: Xanthus Inc., dba Axis Systems

Midwest and South: C&E Sales

Upstate New York: Advanced Motion Systems Inc.

East Coast central: Applied Controls Inc.

Minnesota: Aspect Automation

Tristate area: Axis Inc.

South: Cross Co.

Virginia, West Virginia: Hermitage Automation & Controls Inc.

Ohio and Pennsylvania: RAF Automatic

New England: Axis New England

Canada: Advanced Motion & Controls Ltd.

To see a full-size map of the Universal Robots distribution network, please click here.

Brian Lane

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