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Wednesday, July 23, 2014

Sales and Marketing Sourcing Best Practices [Infographic]

As companies work proactively to increase value, mitigate risk, and further identify and develop competitive advantages, procurement and sourcing departments have been brought in to explore and manage spend in categories that have historically been outside their purview. For the first time at many companies, procurement is gaining access to categories like IT, sales, and marketing, each of which is unique in its own right and has its own learning curve. Click below for an illustrated sampling of sales and marketing sourcing best practices.

 

Marketing Sourcing Best Practices (4)

 

 

 

 

 

 

 

 

 

 

 

Katherine Wang is a senior project analyst for Source One Management Services LLC and a key contributor to the company’s sales and marketing services group. Her unique experiences and insights are leveraged daily as the group develops innovative and effective sourcing strategies for a client list of global leaders in industries including pharmaceutical, health care, and manufacturing. Source One Management Services is a provider of procurement services, helping clients with strategic sourcing and spend management solutions. The company is based in Willow Grove, Pa. 

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Comments

  1. This is a great infographic and certainly helps. We have found that the importance of these points varies greatly on the marketing category. For example paper and print are far easier then PR – how much does one charge for the ability to sit next to the Prime Minister? We did hear that question once when we were looking at a category review. It terms out that the company spend on that PR company was 90% of their turnover and there were very strong relationships with the top. Senior involvement and clear communication have to be the big points to look into for a marketing sourcing strategy, but that is not to say it cant be tackled just like any other category. Make sure you properly define the specifications (even in terms of attitude for example) and find the right supplier base who you are willing to accept bids from.

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