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Elasto-Valve Rubber Products Launches Web Strategy to Improve its Pipeline of Customers Worldwide
Sudbury, Ontario, Canada—Aug. 27, 2010—Elasto-Valve Rubber Products, Inc. (EVR), a manufacturer of hand-built, custom, and standard elastomeric valves and expansion joints, has launched a new web strategy in partnership with ThomasNet’s Web Solutions Group. With its new site, EVR aims to reach more distributors, engineering firms, and end user industries such as water and waste water treatment, and to improve global sales.
Elastomeric products are used for industrial applications requiring materials like rubber that stretch without losing their original shape. EVR’s elastomeric piping products, such as rubber connectors that join pipes of different diameters together, help industries and municipalities direct and control the flow of water and other liquids. The company helps the mining, pulp and paper, water and waste treatment, marine, power generation, petrochemical, and other process industries with a wide range of applications. For instance, engineers controlling the Indian and McGregor Creek Watershed near Chatham, Ontario, Canada, attached EVR’s duckbill check valves to its drain pipes to divert runoff water, and prevent flooding of nearby residents’ homes.
When engineers come to EVR’s website to solve a problem, they require access to very specific product information—starting with basics like dimensions, and digging deeper to find out whether a rubber pump connector will reduce vibration and noise, for example. EVR’s previous site lacked sufficient content of this type, and the existing information was hard to find. This was evident in the questions prospects asked when they called EVR. It was clear that the company needed a website that would anticipate and answer more questions—speeding up sales and service, and better positioning EVR’s capabilities.
EVR’s new website leverages the Navigator Platform, Thomas Industrial Network’s proprietary technology designed to improve the content and navigation of industrial companies’ websites, and turn them into key sales channels. The website includes an online catalog with the product detail that EVR’s prospects need.
Potential customers visiting EVR’s website can:
• Browse through products according to categories such as pinch valves, rubber connectors, rubber elbows and hoses, and pressure sensors. They can also search by keywords, such as manual pinch valve or double-arch rubber expansion joint, and by part numbers.
• Compare up to five products at a time according to multiple attributes. For example, they can compare several items in EVR’s line of CPO slip-on check valves by inside diameter, length, weight, and more.
• Evaluate EVR’s capabilities by reading case studies about recent projects.
• View and download product images, specs, brochures, and manuals.
• Access distributors around the world.
• Submit Requests for Quotes.
“Our new site is already generating more qualified leads from prospects around the world,” said Jim Allman, Engineering Manager at EVR. “In addition, when prospects call or write, they’ve been able to do some research already and are prepared to furnish us with application-specific information, ensuring that we will be able to provide them with a comprehensive solution in the most expedient manner.”
To browse EVR’s new site, please go to www.evrproducts.com
About Elasto-Valve Rubber Products, Inc.
Elasto-Valve Rubber Products Inc., a subsidiary of Devjo Industries, Inc., manufactures hand-built, custom and standardized elastomeric piping products such as Pinch Valves, Check Valves, Pressure Sensors, Expansion Joints and Connectors. Founded in 1984 in Sudbury, Ontario, Canada, EVR serves numerous industries for applications such as: mining, storm water management, power generation, sewage treatment, potable water security, slurry control, noise & vibration dampening, food & drug processing and many more. EVR's core strength is its significant engineering expertise with respect to elastomers and their use in various applications. From an engineering perspective, the company strives to understand the media that will flow through its product, the operating pressures, temperatures, mechanical stresses, flow rates, required ranges of movement, vibration dampening needs and other operational factors. EVR is ISO 9001-2008 registered.
About ThomasNet Web SolutionsTM and Thomas Industrial Network, Inc.®
ThomasNet Web Solutions™ is part of Thomas Industrial Network, Inc., which includes ThomasNet.com®, ThomasNet News and Web Traxs®. Thomas Industrial Network is an Internet marketing company that integrates detailed industrial content and leading web technology.
ThomasNet Web Solutions helps industrial companies leverage Internet technologies to succeed in today's online environment by improving the performance of their websites. At the core of each Web Solution is the Navigator Platform, Thomas Industrial Network’s proprietary technology designed to provide industrial buyers with all the tools and functionality they need to make intelligent buying decisions online. Today, thousands of industrial businesses are leveraging the power of the Navigator Platform to increase sales, improve customer relationships, expand into new markets, and solve critical business issues.