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Custom Manufacturers Learn the Latest Online Strategies for Generating New Business with a Free Webinar from Thomas Industrial Network
New York, NY— September 6, 2011— Thomas Industrial Network® will host two, free, 30-minute webinars for custom manufacturers and service providers, sharing best practices for using the Internet to attract more qualified prospects and grow their businesses.
The online events will be held at 10:30am EST September 8, 2011 and 2:00pm EST September 13, 2011.
During the webinars, Industrial Engineer Shana Stein from Thomas Industrial Network will demonstrate how custom manufacturers can take advantage of the Internet to address their unique needs, so that more qualified buyers and engineers can find their products and services. Among the examples is Industrial Grinding, Inc., a Dayton-based custom machine shop specializing in precision grinding and metalizing. The business survived the contraction of the automotive market, but struggled to build a customer base outside of its traditional 100-mile radius.
Industrial Grinding is an early adopter of Thomas Industrial Network’s new offering, Custom SPEC, specifically created for custom manufacturers. With it, they rebuilt Industrial Grinding’s website from the buyer’s point of view. It anticipates every detail an engineer would need in order to pre-qualify Industrial Grinding as a vendor, and ultimately place a Request For Quote (RFQ). The centerpiece of the new website is a portfolio of prior experience, clearly conveying the shop’s range of capabilities with the same vocabulary and keywords any prospect in search of custom grinding services would. This helps Industrial Grinding’s website to move up to the top of search engine results for specific terms like “vertical grinding turbines.”
A second important piece of the Internet strategy is to bring new prospects to Industrial Grinding, by replicating the new website on ThomasNet.com, the Internet’s leading sourcing and supplier discovery and selection platform. Reaching millions of visitors per month, Industrial Grinding’s presence there is amplified through quick links in all the categories where management wants to conduct business, helping to increase its exposure and enter new markets.
This new Internet strategy has brought so many qualified visitors to Industrial Grinding’s website that the company now fields about a dozen qualified RFQ’s and more than 20 phone calls each week from across North America - a record number of inquiries for the company. As a result, Industrial Grinding is increasing production capacity and staff.
Ms. Stein will also share the experiences of other custom shops, including Perfection Spring and Stamping and Keats Manufacturing, both of Greater-Chicago. These companies also grew their businesses and project future growth since implementing a new Internet strategy.
To learn more from your peers on how to grow your custom business, click here to register for the webinar.
About Thomas Industrial Network®
For more than 100 years, Thomas has been an integral part in the way industrial buyers and sellers connect and communicate. Today, Thomas continues this legacy with an innovative array of Internet marketing, content development, and technology solutions designed to help industrial manufacturers share critical product and service information throughout the sourcing and purchasing process.
To accomplish this, Thomas Industrial Network® has developed several key offerings which include ThomasNet.com®, the leading destination site for specifying and sourcing industrial products and services; the Navigator Platform, a Thomas technology that helps industrial companies solve critical business issues; and Enterprise Solutions that enable companies to manage digital product data for syndication across a variety of business systems and sales channels.
Thomas Industrial Network® serves manufacturers, distributors, and service companies throughout North America, as well as corporations, educational institutions, government agencies and the military.
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