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« Back Introducing a new, easy way for Industrial Businesses to Join the Online Conversation

New York, NY — October 18, 2011 — Thomas Industrial Network® today announced the launch of its new Social Media Program to help industrial businesses build brand awareness, position themselves as industry thought leaders, and attract leads.

Increasingly, engineers, purchasing agents, and MRO (Maintenance, Repair and Operations) professionals are seeking information and advice for their businesses on Facebook, LinkedIn, Twitter and blogs. By adding social media to their marketing channels, manufacturers and distributors can easily participate in these relevant online conversations, communicating directly with and influencing prospects. The new Social Media Program includes:

  • Upfront strategy sessions and goal-setting

  • Social media platform account set-up

  • Click-through icons for the platforms added to customers’ ThomasNet-hosted sites

  • Content development, including monthly interviews, writing customer posts and weekly publishing to social media sites

  • Writing press releases and posting to ThomasNet News


  • The new offering builds on Thomas Industrial Network’s suite of technology and information solutions, providing manufacturers and distributors a complete web strategy. It is one more way to put manufacturers and distributors in front of prospective buyers at the right time, via the right channels. The Social Media Program joins ThomasNet.com, the premier website for product sourcing and supplier discovery, and Web Solutions that are a part of the Navigator Platform.

    In addition, Thomas Industrial Network is enhancing its SEO Solutions to help drive qualified traffic to manufacturers’ and distributors’ websites. Improvements will expand the breadth of qualified traffic that can be attracted to these sites.

    To support the success of these initiatives, Thomas Industrial Network created a Digital Media Solutions team, staffed with analysts, content writers, designers and project managers. The team is led by Phil Paranicas, who brings over 20 years of experience in helping industrial companies develop effective web strategies for growing their businesses.

    “A new generation of industrial professionals is mandating that more business conversations take place online. Smart industrial companies recognize social media as one channel they can’t ignore,” Mr. Paranicas said. “By joining in, suppliers can stay top-of-mind and build brand awareness with prospects and customers at any time during the sales cycle.”

    Organizations who want to learn how they too can join the online conversation are invited to take advantage of a free Web Event from Thomas Industrial Network. The online event takes place at 4pm ET on Thursday, October 27, 2011. For more information or to register, click here: http://websolutions.thomasnet.com/web-events.php.

    About Thomas Industrial Network®
    Thomas Industrial Network is an innovative information and technology company that helps industrial businesses to connect, collaborate and grow.

    Our flagship offering is ThomasNet.com, the premier website for product sourcing and supplier discovery and selection. Engineers, purchasing agents and buyers in the MRO and OEM areas, all consult the site regularly to find exactly what they need.

    We offer an array of services designed to help manufacturers, distributors and custom shops to leverage their website to sell more effectively and grow sales. This includes strategic website development, tools and technology for industrial businesses to manage and share product and service data online, search engine optimization and social media marketing.

    In addition, we have product information management solutions that enable manufacturers to efficiently share their product data with distributors and other channel partners.

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