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Thomas Industrial Network Launches Email Marketing Service
New York, NY — March 14, 2012 — Thomas Industrial Network today announced the launch of a new Email Marketing service to help industrial companies communicate more regularly with their customers and prospects, build brand awareness, and make sure that they’re top-of-mind when these contacts are ready to make a purchase.
Thomas Industrial Network developed the new service in response to research showing the power of suppliers’ emails in spurring industrial buyers into action. Indeed, Thomas’ recent Industrial Purchasing Barometer, a monthly survey of nearly 400 buyers, showed that more than half (52.2%) of respondents visit suppliers’ websites for more information in response to their emails. Emails can help suppliers to stay in touch with customers on an ongoing basis, although most companies don’t have the resources needed to create strategic email marketing campaigns.
Through Thomas Industrial Network’s new Email Marketing service, a team of industrial communications specialists handles everything from planning email strategies to writing content, enabling suppliers to nurture their valuable customer relationships.
The turnkey service makes it easy because Thomas develops, sends and tracks these emailed communications from start to finish. Busy suppliers can rely on the new service to send newsletters or mailings on new products, services, special promotions, industry or company news, and more.
Thomas’ Email Marketing service includes:
Set-up of an email marketing account.
Custom email stationery with a supplier’s logo and visual “look and feel” to reinforce brand recognition.
Regular interviews conducted by Thomas’ industrial communications specialists, to develop the strategy and messaging for each campaign.
Writing, designing and sending emails.
Tracking and reporting on the performance of each campaign, and direct access to ongoing analytics 24/7.
The Email Marketing service offers either twelve monthly one-subject mailings, or four quarterly newsletters. Other custom options are also available.
In addition, companies who have websites hosted by Thomas Industrial Network will have a sign-up option added to their sites, enabling visitors to opt in to receive ongoing company and industry news.
“Industrial companies who have a large database of customers and prospects often lack the time and resources to stay in touch with all of them. Our new service provides an easy and effective strategy for remaining in front of them. Over time, this translates to new business and customer growth,” said Phil Paranicas, Director of Digital Media at Thomas Industrial Network.
The service is the latest addition to Thomas Industrial Network’s Digital Media Solutions, which also includes Social Media and SEO Programs, enabling suppliers to reach and influence prospective buyers wherever they are online.
For more information, please contact Phil Paranicas, Thomas Industrial Network at 212- 629-2134 or pparanicas@thomasnet.com.
About Thomas Industrial Network®
Thomas Industrial Network is an innovative information and technology company that helps industrial businesses to connect, collaborate and grow.
We help companies to develop a complete web strategy, enabling them to share product data through all of their sales channels. As a result, we help industrial companies to increase sales, improve customer relationships and expand into new markets.
One of our key offerings is ThomasNet.com, the premier website for product sourcing and supplier discovery and selection. We also provide strategic website development, tools and technology for industrial businesses to manage and share product and service data internally and externally. They include WebCAD publishing, and syndication of detailed product data to channel partners. Custom SPEC was designed for the unique needs of custom manufacturers. Additionally, we offer social media programs and search engine optimization services to help these businesses build brand awareness and generate leads. Our Navigator Platform is the hub through which we help our customers to manage their information.
Our focus on the industrial sector for more than a century gives Thomas Industrial Network a unique perspective to anticipate and deliver new solutions that help industrial businesses grow. Visit us today to learn more.
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